When your marketing department needs a rapid influx of “creative juice” or a skill boosth, we are your #1 choice. Thanks to our 15 years of strategic marketing experience, we can revolutionize your marketing approach. Fast. Due to our vast expertise in modern technology, we can get you on the right track from the very beginning. Isn’t that better than testing new approaches “in the dark” and hoping for the best?
Global & Multicultural
Above all, TanAx is a multicultural & global marketing agency. Firstly, our partners lived and worked in Europe. Also, they have been educated in the USA. Finally, we have led major long-term projects in Asia & Africa. At last, our team has been based in the Middle East for 5 years. Hence, we have the first-hand experience in UAE, Saudi Arabia, Turkey, etc. Overall, we are proud of successful marketing campaigns in markets like China, India, Russia.
Precision & High ROI
After the pandemic, return on marketing investment has never been more crucial. Perhaps you have heard that one got to “kiss a few frogs” before succeeding with digital campaigns. Guess what? That is a cost. Therefore, our 15 years of marketing experience come in handy. Instead of trying you, can go straight to succeeding. In addition, we are using the latest technology & analytical tools, That is to ensure transparency and superb ROI.
We are a holistic marketing agency providing a full range of traditional and digital marketing services. Therefore, we believe that a perfectly designed marketing strategy along with flawless implementation is what drives ROI.
Due to the pandemic, the job market has evolved. So did the global marketplace in general. If anything, it has become more competitive than ever. Hence, many professionals & entrepreneurs are trying to find a competitive edge in this challenging environment. However, only you can do you. So whether you are looking for a new job, trying to get a promotion, or building your own business, Personal Branding might just be what you need. Experience the power of Personal Branding for yourself today! Why not check out our Personal Branding service?
More than ever, an ability of a company to effectively market products online has become paramount. Not surprisingly, visual content has taken center stage. However, in the case of innovative manufacturing, marketing materials need to be scientific & educational. Therefore, a need for new technology that is both visual & interactive. Such technology is 3D. Not only is a 3D model able to visualize the most complex concept, but it is also interactive. Hence, 3D offers untapped opportunities for education & interactive communication. Check out this new interactive 3D platform we put together!
As previously mentioned, our managing partners bring combined strength of 15 years in global marketing roles with Fortune 500 company and 10 years in a marketing agency. Marketing is half art, half science. We master both. Moreover, we believe that a picture is worth a thousand words. Therefore, we have put together a portfolio. What better way to showcase the work we have done? Check it out!
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Medical geographical growth Expand your horizons? Easy with TanAx Marketing. Medical geographical growth Covid pandemic has been extremely hard on most businesses. However, medical, pharmaceutical, and healthcare companies, have had it especially hard. On one hand, many have experienced a period of growth. For instance, producers of medical gloves and face masks had a tremendous year. On the other hand, the market has become more competitive. In order to differentiate and grow, many companies are looking to expand internationally. However, growing in new geographies is no easy task. Especially, when it comes to the highly regulated Medical & Healthcare market. Most attractive markets like China, Russia, Saudi Arabia have strict regulatory policies in place. Additionally, these regulatory practices differ significantly from the US or European Union. Hence, product launch in such markets requires specific knowledge. Things to consider Therefore, before launching in the new market, you need to understand a…
3D & webinar Customized 3D & webinar solution for Healthcare, Medical & Pharma Education The background Before the pandemic, Medical marketing was reliant on congresses and educational activities. These marketing activities focused on Healthcare Workers. While the need to market medical products scientifically has not changed, the opportunities to deliver information to the Doctors were limited. Since face-to-face events are scarce, webinars emerged as the main alternative. Unfortunately, webinars do not provide the same level of engagement. Therefore, attendance soared at first but has been in decline since autumn 2020. Many international congresses and exhibitions have since introduced an online or hybrid alternative. In the absence of physical events, many companies have explored this option. These events are a great way to get exposure. However, participation is expensive & not exclusive. Above all, these events attract distributors more than they do healthcare professionals. The problem Why use 3D & webinar…
Change marketing – your competitive edge Background 2020 & 2021 have been years of Change in Pharmaceutical & Medical Device industry. While the upside for growth in this industry has been tremendous, the Change also meant a clear need to adapt. We will discuss a few market trends & what opportunities may arise from the challenging years of global pandemic. Today we will speak about Loss of Exclusivity and how change marketing can help you. Since 2013, there has been a rapid acceleration in development of alternatives to existing pharmaceutical and medical device products. This especially concerns biosimilars in US and Europe. These medical products have no clinically meaningful differences from already-approved brands. As a result, they are cheaper to develop and obtain approval for, and consequently, cost less to market. According to Statista forecasts, in a few years, only a handful of the top 20 pharma products will be…
Beyond-the-pill & consequences for healthcare & medical marketing The trend 2020 & 2021 have been years of Change in Pharmaceutical & Medical Device industry. While the upside for growth in this industry has been tremendous, the Change also meant a clear need to adapt. In this email series, we will discuss a few market trends. Followed by opportunities that may arise from the challenging years of global pandemic. We will begin by Beyond-the-pill and the consequences for healthcare & medical marketing. The first trend, we will cover is Beyond-the-pill. Firstly, what is beyond-the-pill? In short: beyond-the-pill stands for a service offering that comes together with the product. Such solution addresses a need along the “patient’s journey” hence improving patient’s experience or health outcome. This, could be a major competitive advantage. Consequences Because beyond-the-pill is all about the patient, a key to building a successful beyond-the-pill strategy lies in patient engagement….
TanAx for Medical & Healthcare Marketing While healthcare is on the rise due to the global awareness of its importance, many businesses have undergone a major digital transformation. A few companies have embraced the change and succeeded. Others are still exploring the digital world. Still, many businesses have found the transition difficult. Specifically, the marketing skillset required in the post-covid world is different. Since new marketing is patient-centric & relies on digital channels, it demands strong social media skills. Additionally, new tools are required to visualize complex subjects easily. Overall, this means a fast adjustment for any marketing department. In this dynamic situation, some companies chose to revamp their marketing efforts internally. Since restructuring the marketing department internally, can be costly and lengthy, hiring an agency that has all the skills & skills in place may be the easy route. Therefore, if you are considering an agency to help you…
New: Personal brand – your way up! TanAx creative marketing agency is proud to announce a new service. Today we are launching our Personal Branding service.It no rocket science that one needs to brand their business. With brands like CocaCola, Apple, Google, Amazon, BMW and others, we are familiar with value of business branding. But few know the importance and the power of Personal Branding. In the current economic crisis, your Brand may well become the important asset you have. It may land you a job, promote your company, build your influence and reputation in one organization (like your current employer) or whole market. At TanAx, with our 15+ years of international strategic marketing experience, we are launching Personal Branding as the new service that we offer to entrepreneurs. Our experts on personal brand will help you start your journey to successful personal brand! Here is the full page about…
Do you want to ask further questions? Perhaps it is time for you to rethink your marketing approach. Don’t know where to start? We are here for you. Whether you are looking to simply design a new brochure, or to revamp your marketing entirely, we are here to help. Don’t hesitate to book a call.